Developments

Custom websites & software built for ambitious brands.Now live at dev.thepiecraftmarketing.comWeb design · Software development · Brand identity.8.5x ROAS for elite clients — now bringing that standard to web & software.High-performance websites built with Next.js & React.Get in touch → info@thepiecraftmarketing.com
Visual Identity Guidelines
Brand Messaging
Brand Workshop
Typography system
Purpose Statement
Illustrations

Branding

Empowering you with smart creative work so you can grow your business.

The Unknown Band
The Unknown Band
WebMusic
DevShelter
DevShelter
WebTooling
Fragilebase
Fragilebase
WebAgency
Apex Gum
Apex Gum
WebE-commerce
Chaat Lounge
Chaat Lounge
WebFood & Beverage
Mittron Ice Cream
Mittron Ice Cream
WebRetail
ThePieCraft Marketing
ThePieCraft Marketing
WebBrand
ThePieCraft CRM
ThePieCraft CRM
Software
Apex Watch
Apex Watch
WebE-commerce
YatriSync
YatriSync
WebApp
ThePieCraft India
ThePieCraft India
WebRegional
The Unknown Band
The Unknown Band
WebMusic
DevShelter
DevShelter
WebTooling
Fragilebase
Fragilebase
WebAgency
Apex Gum
Apex Gum
WebE-commerce
Chaat Lounge
Chaat Lounge
WebFood & Beverage
Mittron Ice Cream
Mittron Ice Cream
WebRetail
ThePieCraft Marketing
ThePieCraft Marketing
WebBrand
ThePieCraft CRM
ThePieCraft CRM
Software
Apex Watch
Apex Watch
WebE-commerce
YatriSync
YatriSync
WebApp
ThePieCraft India
ThePieCraft India
WebRegional
The Unknown Band
The Unknown Band
WebMusic
DevShelter
DevShelter
WebTooling
Fragilebase
Fragilebase
WebAgency
Apex Gum
Apex Gum
WebE-commerce
Chaat Lounge
Chaat Lounge
WebFood & Beverage
Mittron Ice Cream
Mittron Ice Cream
WebRetail
ThePieCraft Marketing
ThePieCraft Marketing
WebBrand
ThePieCraft CRM
ThePieCraft CRM
Software
Apex Watch
Apex Watch
WebE-commerce
YatriSync
YatriSync
WebApp
ThePieCraft India
ThePieCraft India
WebRegional

Capabilities

Brand Strategy

  • Competitor brand analysis
  • Brand attributes / personality
  • Positioning
  • Purpose statement
  • Personas
  • Naming

Brand Messaging

  • Brand voice
  • How we sound
  • Key talking points
  • Words to avoid
  • Slogan taglines
  • Headlines
  • Elevator speech

Logo & Brandmark

  • Primary logo
  • Secondary logo
  • Submark
  • Wordmark
  • Icon mark
  • Logo usage guidelines

Visual Identity System

  • Color palette
  • Typography system
  • Photography direction
  • Graphic elements
  • Iconography
  • Illustrations
  • Visual identity guidelines

Brand Assets

  • Pitch decks & Presentations
  • Social media templates
  • Business cards & Letterheads
  • Email templates & Signatures
  • Merchandise & Swag
  • Marketing collateral

Process

Strategy

Beautiful, functional brands designed with strategy and intuition.

  • Discovery
  • Strategy Workshop
  • Brand Messaging

Design

A great brand is unique, differentiated, and memorable. Its design should be supported with clear rationale.

  • Logo & Brandmark
  • Visual Identity System

Implementation

The brands we create transcend their brand guides. They don't just look great in theory, they actually work in the real world, maintaining their beauty and function when applied to signage, apparel, collateral, and the web.

  • Asset creation