Developments

Custom websites & software built for ambitious brands.Now live at dev.thepiecraftmarketing.comWeb design · Software development · Brand identity.8.5x ROAS for elite clients — now bringing that standard to web & software.High-performance websites built with Next.js & React.Get in touch → info@thepiecraftmarketing.com

Websites

Custom web design & development — fast, SEO-ready, built to convert.

Empowering you with smart creative work so you can grow your business.

The Unknown Band
The Unknown Band
WebMusic
DevShelter
DevShelter
WebTooling
Fragilebase
Fragilebase
WebAgency
Apex Gum
Apex Gum
WebE-commerce
Chaat Lounge
Chaat Lounge
WebFood & Beverage
Mittron Ice Cream
Mittron Ice Cream
WebRetail
ThePieCraft Marketing
ThePieCraft Marketing
WebBrand
ThePieCraft CRM
ThePieCraft CRM
Software
Apex Watch
Apex Watch
WebE-commerce
YatriSync
YatriSync
WebApp
ThePieCraft India
ThePieCraft India
WebRegional
The Unknown Band
The Unknown Band
WebMusic
DevShelter
DevShelter
WebTooling
Fragilebase
Fragilebase
WebAgency
Apex Gum
Apex Gum
WebE-commerce
Chaat Lounge
Chaat Lounge
WebFood & Beverage
Mittron Ice Cream
Mittron Ice Cream
WebRetail
ThePieCraft Marketing
ThePieCraft Marketing
WebBrand
ThePieCraft CRM
ThePieCraft CRM
Software
Apex Watch
Apex Watch
WebE-commerce
YatriSync
YatriSync
WebApp
ThePieCraft India
ThePieCraft India
WebRegional
The Unknown Band
The Unknown Band
WebMusic
DevShelter
DevShelter
WebTooling
Fragilebase
Fragilebase
WebAgency
Apex Gum
Apex Gum
WebE-commerce
Chaat Lounge
Chaat Lounge
WebFood & Beverage
Mittron Ice Cream
Mittron Ice Cream
WebRetail
ThePieCraft Marketing
ThePieCraft Marketing
WebBrand
ThePieCraft CRM
ThePieCraft CRM
Software
Apex Watch
Apex Watch
WebE-commerce
YatriSync
YatriSync
WebApp
ThePieCraft India
ThePieCraft India
WebRegional

Capabilities

Website Design

  • UX & information architecture
  • Mobile-first responsive layouts
  • Custom animations & interactions
  • Brand-led visual design
  • Wireframes & prototyping
  • Design systems

Content Strategy

  • Site-mapping & page hierarchy
  • Copy frameworks & tone
  • SEO-led content planning
  • Copywriting & editing
  • Content audits
  • Blog & resource strategy

Front-end Development

  • React & Next.js
  • Tailwind CSS & animations
  • Framer Motion interactions
  • Performance optimisation
  • Accessibility (WCAG 2.1)
  • Cross-browser QA

Ecommerce

  • Shopify & custom storefronts
  • Product catalogue & filtering
  • Checkout optimisation
  • Payment gateway integration
  • Inventory management
  • Conversion rate optimisation

CMS Integration

  • Sanity, Contentful, Payload
  • Custom content schemas
  • Editor-friendly dashboards
  • Media & asset management
  • Scheduled publishing
  • Multi-language support

Ongoing Maintenance

  • Security patches & updates
  • Performance monitoring
  • Uptime & error alerts
  • Monthly content updates
  • SEO health checks
  • Hosting & backup management

Why ThePieCraft for web design & development

Process

Discovery & Strategy

First, we need to get to know you a bit more. We'll send you discovery questions and gather any information we need. We'll go over goals and host the kickoff meeting.

Content Audit

Your old site content needs to be audited to ensure it aligns with your goals for the new site. Determining what content will stay, what will go, and what will be revised is an essential step.

Flowchart

The flowchart is a high-level blueprint of the website. We lay out the pages that will be included on the site and how they connect to each other. We identify the page goal, key topics, and a call to action for each page.

Copy Strategy

Our team provides an overarching copy strategy and begins writing suggested headlines and high-level copy for the wireframes. This will give your team direction and context as you write.

Wireframes

The wireframes are the structure of each page, including user flow and content placement. There are created in grayscale, omitting any branding elements or assets to remove distractions.

Copywriting

As the wireframes are being formed, we'll ask you for draft copy. The wireframes provide a visual aid as you and your team write the copy in Google Docs for each page of the site. The goal is to have a strong draft of real copy before heading into design.

Design

The design builds upon the initial strategy and wireframes by applying the brand elements and the content, creating the overall user experience.

Development

In development we take the approved designs and write them in code, resulting in working, functional website pages.

QA

During QA, our team will comb through the site, testing and proofing everything before we send it to your team for a final look. During this final look — what we call soft launch —, we'll make any final edits before going live.

Training

We'll provide you with a comprehensive in-dashboard training library on all your dashboard administration features. This allows you and your team to quickly and easily make updates to your site. And if you ever need to transfer site-editing duties to someone else, they'll have everything they need to get up to speed.

Launch

After soft launch, we'll ask for your approval to launch the final site. Our team will launch the site on your server, and you'll be off to the races. Then, ideally, we party.